Why User Feedback is Your Web Design Superpower

February 20, 2024
Est. Reading: 3 minutes

Let’s dive into something crucial yet often overlooked when starting out on a new web design project —user feedback. At Studio Olivers, we’ve discovered the immense value that lies in listening to your users. This isn’t about high-flying tech talk; it’s about simple, actionable research that will transform your website from just looking good, to being great to use.

The Heart of the Matter: User Feedback

Design a website without first understanding what your users want/need is like driving to a new destination without a map or sat-nav, you'll probably get there but it'll take much longer, be more frustrating and waste your valuable time and money.

Understanding your customers, and learning from their feedback is key to ensuring your site is useful to your visitors. It's about moving beyond the visuals to create experiences that truly solves problems and serve their needs.

How to Gather Insights

Here are some straightforward, effective ways to get the feedback you need:

  1. Surveys: A quick questionnaire can reveal a lot. Keep them concise to encourage more responses.
  2. User Testing: Observing real people interact with your site can unveil priceless insights. It’s about seeing your site through their eyes.
  3. Analytics: Simple analytics tools can show you how users move through your site, where they linger, and where they bounce off.
  4. Feedback Widgets: These are easy-to-use tools for your site that let users quickly point out what they like and what they don’t.
  5. Social Listening: Keep an ear out on social media and forums. It’s a less formal, yet effective way to gather feedback.

Turning Feedback into Action

Now that you’ve got the feedback, here’s how to make it work for you:

  • Prioritise: Not all feedback is urgent. Sort through it to identify what will make the most significant impact on user experience.
  • Prototype and Test: Before going live with changes, test them out. It helps ensure that your updates hit the mark.
  • Communicate: Let your users know their feedback is valued. A simple acknowledgment can turn them into loyal advocates.

A Real-World Example

Recently whilst working on a client’s website redesign with a fresh, modern and professional look, we felt pretty good about giving it a visual upgrade. But, just after launch, it turns out, good design alone was going to get us where we needed to be. We found that some users found the checkout process confusing - not exactly the smooth sleek process we had aimed to create.

So, what did we do? We went back to the drawing board, this time with user feedback in hand. We streamlined, ditched the unnecessary steps, and focused on making the process intuitive.

The payoff was immediately clear: the checkout process transformed from a point of frustration into a seamless, user-friendly experience. We saw a significant drop in abandoned carts. More importantly, the feedback from our customers was overwhelmingly positive. They appreciated the simplicity and efficiency, which not only reflected well on their shopping experience but also on the overall perception of the brand we were working for.

Final Thoughts

Bringing this post to a close, it's important to reiterate the value of user feedback and user testing, not just as an after thought, but as a foundation of creating websites that are both beautiful and functional. Ready to transform your website? Get in touch, and let's make your site the best it can be, together.


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