What does "Above The Fold" on a website mean?

June 17, 2024
Est. Reading: 2 minutes

When you’re designing or browsing a website, you might have come across the term "the fold." But what does it mean, and why is it important?

What is the Fold?

The fold is a concept borrowed from newspapers. When newspapers are folded, only the top half is visible without unfolding. This top half is designed to catch the reader's attention, showcasing the most important news and enticing headlines.

In the digital world, the fold refers to the portion of a webpage that is visible without scrolling. Just like with newspapers, the most eye-catching and crucial information is placed here.

Above the Fold

"Above the fold" is everything you can see on a webpage before you start scrolling. Given its prime position, it's where you want to grab the visitor's attention, making sure important messages, calls to action, and engaging content are immediately visible. Think of it as your website's first impression.

For a small business, this means you should place your key offerings, special deals, or unique selling points above the fold. It’s a good spot for your logo, main navigation menu, a catchy headline, and an attractive image. The idea is to encourage visitors to stay on your page and explore more.

Below the Fold

"Below the fold" refers to everything on a webpage that becomes visible only after scrolling down. While the prime space is above the fold, the content below is still very important.

Below the fold is where you can provide more detailed information. This might include customer testimonials, in-depth descriptions of your services, blog posts, and additional images. If your above-the-fold content has done its job well, readers will be motivated to scroll down and take in this further information.

Why Does It Matter?

Understanding and using the fold effectively can significantly impact how visitors interact with your website. By strategically placing essential elements above the fold, you can improve engagement and increase the chances of visitors taking desired actions, like making a purchase or signing up for a newsletter.

In summary, the fold on a website is a key concept that helps determine where to place content for maximum impact. By keeping important information above the fold and supporting details below, you can create a more effective and engaging website for your small business.


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