Brand Positioning & Visual Identity
Logo Design
Web Design & Development
Copywriting
Website Management
Peover Paws initially came to us for hosting support, having experienced difficulties with their previous designer. After stepping in to stabilise and maintain the website, it became clear there was a need for a complete rethink.
The client was unhappy with several aspects of their digital presence: the overall aesthetic didn’t convey the warm, caring spirit of the business, and the colour palette and typography felt out of step with their vision. They were also looking for a more cohesive brand identity and a website that potential clients would find trustworthy, professional and easy to use.
We worked closely with the client to set out the following goals:
Brand and Visual Refresh
We refreshed Peover Paws’ identity with a new logo, friendly and contemporary colours, and clear, accessible typography. Every design decision was made to convey warmth, trust, and genuine passion for dogs.
Sleek, Professional Website
The new website is both visually appealing and easy to navigate, with calls to action that encourage visitors to book a friendly introductory chat. The site is fast, mobile-ready, and structured to lead users efficiently from home page to enquiry.
Content & Social Proof
We integrated client testimonials prominently as well as an FAQs section to answer common questions and build trust. Visually, the site is brought to life by new, professional photography, which captures the caring, hands-on approach of the Peover Paws team.
Engagement & Resources
We launched the “Secret Diary of a Dog Walker” blog, giving the business a platform to share stories, insights, and tips, fostering a deeper connection with both current and potential clients.
Since launch, we've continued to manage and maintain the Peover Paws website, keeping everything running smoothly behind the scenes. Since launch, we've continued to manage and maintain the Peover Paws website, keeping everything running smoothly behind the scenes. The technical side is handled entirely by us, leaving them free to focus on their dogs and their clients.
The new Peover Paws brand and website work in harmony to represent the business as it truly is: friendly, professional, and passionate about delivering exceptional care.
The digital journey is welcoming and clear, with easy booking that encourages more initial conversations. Testimonials and real images provide immediate reassurance for dog owners considering the service, while the blog and FAQs offer added value and keep the site dynamic.
Peover Paws now has a visual identity and web presence that support its reputation and values, designed to grow with the business.
