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WEBSITE DESIGN

Hammac Scaffolding – Website Redesign

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Services

Web Design
Website Management
Logo Animation
Business Card Design
Brochure Design
Printing

The Challenge

Hammac Scaffolding approached us after a period of significant growth, taking on larger and more complex projects, but their old website no longer reflected who they were as a business.

They came to us because:

  • The site felt dated and didn’t match their current scale or professionalism.
  • It was hard for potential clients to understand their full service offering.
  • There was no effective way to showcase case studies, galleries, or client work.
  • Contact routes were unclear, leading to missed opportunities and friction in enquiries.

They needed a website that aligned with their evolved positioning as a trusted, safety-focused scaffolding partner for the North West.

Objectives

We set four clear goals for the redesign:

  1. Clarify positioning and credibility
    Present Hammac as a professional, CISRS-registered, fully insured scaffolding specialist.
  2. Make it easier to get in touch
    Reduce friction and create clear, visible calls to action for quotes and site surveys.
  3. Showcase real work and capability
    Use case studies and galleries to demonstrate the scale and quality of their projects.
  4. Bring trust signals to the forefront
    Highlight accreditations, safety standards, and social proof to support higher-value enquiries.

Our Solution

Complete visual and structural redesign

We rebuilt the site from the ground up with a clean, modern layout that’s easy to navigate. The content architecture now clearly separates commercial, industrial, domestic, and emergency services, making it simple for visitors to find what’s relevant to them.

Simpler, clearer routes to contact

We introduced prominent, consistent calls to action across the site, including options to request a quote and arrange a site survey. These CTAs are positioned at key decision points, reducing friction and helping convert interest into enquiries.

Focus on case studies and galleries

We created dedicated areas for:

  • Project case studies, outlining context, challenges, and solutions
  • Image galleries showcasing real, on-site work
  • This brings Hammac’s experience to life and builds confidence with new visitors.

Accreditations, social proof, and clients first

We moved credibility signals from the background to the foreground, including:

  • CISRS registration and full insurance
  • Emphasis on safety processes and compliance
  • Client types and sectors served

By leading with trust and proof, the site now supports the kind of work Hammac is targeting today, not the business they were several years ago.

Partnerships, Not Just Projects

For us, this project was not just about delivering a new website; it was about getting to know Hammac and becoming a digital partner.

We spent time understanding:

  • How the business has grown and where they want to go next
  • The type of clients they want to attract more of
  • How they talk about themselves in real conversations, not just in marketing copy

As the relationship developed, our involvement naturally extended beyond the website. We supported Hammac with:

  • Logo animation to add energy and movement to the brand
  • Business card design to give the team confidence in face-to-face meetings
  • Capability document design and printing to help them tell their story in tenders and proposals
  • Social media graphics to keep the brand consistent across every touchpoint

This is typical of how we work: we get involved, stay curious, and look for ways to add value wherever we can – whether that’s refining messaging, creating new collateral, or simply being on hand to advise. The end result is not just a better website, but a stronger, more aligned presence for Hammac across their whole client journey.


THE RESULT

The new Hammac Scaffolding website now:

  • Accurately reflects the current size, capability, and professionalism of the business.
  • Makes it much easier for prospects to enquire, with clear and repeated calls to action.
  • Showcases real work through case studies and galleries, strengthening credibility.
  • Puts accreditations, safety, and client proof at the forefront, aligning the site with their present-day positioning.

The result is a website that has shifted from a basic online brochure to a conversion-focused, trust-building platform that properly supports Hammac’s continued growth.


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