If you run a small business, making sure customers in your area can find you online is essential. Local SEO helps you appear in searches for products or services near your location. Here’s how you can improve your local SEO step by step.
Google Business Profile (previously Google My Business) is a crucial tool for local SEO. It lets your business appear in Google Maps and local search results.
To get started:
Keeping your profile updated builds trust with potential customers and helps your business stand out.
Your Name, Address, and Phone Number (NAP) should be consistent across all platforms, including your website, social media, and directories like Yelp.
Confirm that:
Inconsistencies can confuse customers and search engines.
Targeting keywords relevant to your area helps your business rank higher in search results.
For example:
To find location-based keywords:
Add these keywords to your website, blog posts, and Google Business Profile.
Your website plays a key role in local SEO. Make sure it’s user-friendly and includes the following:
If you have multiple locations, create separate pages for each.
Being listed in local and industry-specific directories boosts your visibility. Popular directories in the UK include:
Add accurate details and keep an eye on listings to avoid duplicate or outdated information.
Backlinks from trusted websites signal to search engines that your site is credible. Focus on getting links from:
Reach out to these sources to share your business details and ask to be featured.
Building relationships with local customers strengthens your SEO efforts. Engage by:
The attention you get from these efforts can lead to mentions online, boosting visibility.
Positive reviews not only improve your online reputation but also influence how you rank in local searches. Ask happy customers to leave a review on platforms like Google or Trustpilot.
Make it easy for them by:
Respond to reviews, whether positive or negative, to show you value customer feedback.
Use free tools like Google Analytics and Google Search Console to track the results of your SEO efforts. Monitor:
Adjust your strategy if needed to focus on what works best.
By effectively implementing an SEO strategy, you can attract more customers and grow your business. But managing it all on your own can be time-consuming and complex. That’s where we come in.
We specialise in local SEO, helping businesses like yours rank higher in search results, reach the right audience, and stand out in your local area. Let us handle your online visibility while you focus on running and growing your business.
Contact us today to find out how we can help!