INSIGHTS

Getting Started with Local SEO for Small Businesses

February 3, 2025
Est. Reading: 3 minutes

If you run a small business, making sure customers in your area can find you online is essential. Local SEO helps you appear in searches for products or services near your location. Here’s how you can improve your local SEO step by step.


Claim Your Google Business Profile

Google Business Profile (previously Google My Business) is a crucial tool for local SEO. It lets your business appear in Google Maps and local search results.

To get started:

  • Create or claim your listing at Google Business Profile.
  • Add your business name, address, phone number, and website.
  • Select the right category for your business.
  • Add high-quality photos of your premises, products, or services.
  • Encourage customers to leave reviews on your profile.

Keeping your profile updated builds trust with potential customers and helps your business stand out.


Ensure Consistent Contact Information

Your Name, Address, and Phone Number (NAP) should be consistent across all platforms, including your website, social media, and directories like Yelp.

Confirm that:

  • The details on your Google Business Profile match those on your website.
  • Any changes are updated everywhere immediately.

Inconsistencies can confuse customers and search engines.


Use Location-Based Keywords

Targeting keywords relevant to your area helps your business rank higher in search results.

For example:

  • “Plumber in Manchester”
  • “Best coffee shop in Brighton”

To find location-based keywords:

  • Use a free tool like Google Keyword Planner.
  • Search for terms your customers are using.

Add these keywords to your website, blog posts, and Google Business Profile.


Improve Your Website for Local Searches

Your website plays a key role in local SEO. Make sure it’s user-friendly and includes the following:

  • A dedicated contact page with your NAP details.
  • An embedded Google Map showing your location.
  • Pages or blog posts focused on local topics.

If you have multiple locations, create separate pages for each.


Get Listed in Local Directories

Being listed in local and industry-specific directories boosts your visibility. Popular directories in the UK include:

  • Yelp
  • Yell
  • Thomson Local

Add accurate details and keep an eye on listings to avoid duplicate or outdated information.


Build Local Backlinks

Backlinks from trusted websites signal to search engines that your site is credible. Focus on getting links from:

  • Local newspapers or blogs.
  • Community websites (business associations, local events, etc.).
  • Partner businesses in your area.

Reach out to these sources to share your business details and ask to be featured.


Engage Your Community

Building relationships with local customers strengthens your SEO efforts. Engage by:

  • Sponsoring local events or charities.
  • Joining local business groups.
  • Hosting your own events or workshops.

The attention you get from these efforts can lead to mentions online, boosting visibility.


Gather Reviews Regularly

Positive reviews not only improve your online reputation but also influence how you rank in local searches. Ask happy customers to leave a review on platforms like Google or Trustpilot.

Make it easy for them by:

  • Sending follow-up emails after a purchase or service.
  • Offering clear instructions on where to leave a review.

Respond to reviews, whether positive or negative, to show you value customer feedback.


Measure Your Performance

Use free tools like Google Analytics and Google Search Console to track the results of your SEO efforts. Monitor:

  • How much traffic local searches are bringing to your site.
  • Which keywords are performing well.
  • Where customers are finding your business online.

Adjust your strategy if needed to focus on what works best.


By effectively implementing an SEO strategy, you can attract more customers and grow your business. But managing it all on your own can be time-consuming and complex. That’s where we come in.

We specialise in local SEO, helping businesses like yours rank higher in search results, reach the right audience, and stand out in your local area. Let us handle your online visibility while you focus on running and growing your business.

Contact us today to find out how we can help!

Discuss Your Project
ALL POSTS >

Join our mailing list

Subscription Form (#3)
work with us
How we can help
your business
Support with your design requirements, including website design, website management, SEO, graphic design and print
envelopephone-handsetarrow-right