How to Identify the Main Keyword for Your Webpage

Identifying the main keyword for your webpage is a crucial step in ensuring that your content ranks well in search engine results. A strategic approach to keyword identification can significantly impact your SEO success. Here’s a comprehensive guide to help you identify the main keyword that will drive relevant traffic to your site.

1. Understand Your Niche and Audience

The first step is to have a clear understanding of your niche and your target audience. Identify the industry your website serves, such as beauty, wellness, or natural products. Consider the needs, problems, and interests of your target audience. This understanding will be your foundation for keyword research.

2. Brainstorm Seed Keywords

Start by brainstorming broad terms related to your niche called "seed keywords." These are usually short-tail keywords consisting of one or two words. For example, if your website focuses on natural beauty, seed keywords might include "organic skincare," "natural beauty products," and "chemical-free cosmetics."

3. Use Keyword Research Tools

Utilise keyword research tools to explore these seed keywords and find related search terms. Here are some tools you can use:

• Google Keyword Planner: This free tool provides search volume data and trends for keywords.
• Ubersuggest: Offers keyword ideas, search volume, and SEO difficulty.
• Ahrefs: Provides extensive keyword data, including search volume, keyword difficulty, and related keywords.
• SEMrush: Another comprehensive tool for keyword research and competitive analysis.

4. Analyse Competitor Keywords

Identify your main competitors and analyse the keywords they are ranking for. Using tools like Ahrefs, SEMrush, or Moz can reveal which keywords are driving traffic to their sites. Look for keywords that are relevant to your content where you can realistically compete.

5. Evaluate Search Volume and Competition

Focus on keywords with a high search volume but not too much competition, especially if you're just starting:

• Aim for keywords with a search volume between 1,000 to 10,000 monthly searches.
• Pay attention to the keyword difficulty or SEO difficulty score provided by the tools and aim for keywords with medium to low difficulty.

6. Consider Long-Tail Keywords

Long-tail keywords are longer, more specific phrases that often have lower search volume but higher user intent and lower competition. For example, instead of targeting "organic skincare," a long-tail keyword would be "best organic skincare products for sensitive skin."

7. Analyse User Intent

Understanding the search intent behind the keywords is crucial. Common types of search intent include:

• Informational: Users seeking information (e.g., "benefits of organic skincare").
• Navigational: Users looking for a specific website or page (e.g., "Organic Skincare Brands website").
• Transactional: Users looking to make a purchase (e.g., "buy organic skincare products").
• Commercial Investigation: Users researching products or services (e.g., "best organic skincare brands reviews").

8. Refine and Select the Main Keyword

From the list of potential keywords, choose one that best fits the focus of your webpage. The main keyword should have a good balance of search volume, relevance, and manageable competition. Ensure it aligns with the user intent you aim to satisfy.

Example Process: Identifying a Main Keyword for "Organic Skincare"

Niche Understanding:

• Your niche is natural beauty and wellness.
• Target audience: Individuals interested in natural and chemical-free beauty solutions.

Brainstorm Seed Keywords:

• Organic skincare
• Natural beauty products
• Chemical-free cosmetics

Use Keyword Research Tools:

• Input "organic skincare" into Ubersuggest.
• Identify keywords like "organic skincare routine," "benefits of organic skincare," "best organic skincare brands."
• Note search volumes and SEO difficulty.

Analyse Competitor Keywords:

• Use SEMrush to check the top-ranking pages on "organic skincare."
• Identify keywords such as "organic skincare products review," "top organic skincare brands."

Evaluate Search Volume and Competition:

• "Organic skincare" – 10,000 monthly searches, medium competition.
• "Benefits of organic skincare" – 1,200 monthly searches, low competition.
• "Best organic skincare brands" – 1,500 monthly searches, low competition.

Consider Long-Tail Keywords:

• "Best organic skincare products for sensitive skin"
• "Affordable organic skincare routine"

Analyse User Intent:

• Informational: "Benefits of organic skincare," "organic skincare routine."
• Transactional: "buy organic skincare products," "best organic skincare brands."

Refine and Select:

• Main Keyword: "Organic skincare."
• Reason: It's broad yet relevant, has a decent search volume, can encompass various

Ready to improve your webpage and boost your organic traffic? Start using these tips today. If you need a helping hand with SEO, get in touch with us. We’re here to help!